I help brands get recommended by ChatGPT and Google
I decode the algorithms that drive LLM citations, run novel experiments to stay ahead of the curve, and drive revenue growth for a handful of businesses with my team at Geology.
Writing
- Your repo isn't a codebase anymore
- Life lessons I learned by playing boardgames
- The problem with APIs
- Go deep enough but not more than needed
- Designing for developers
- Designing Modern Products with Tools from the Past
- The tale of two Indian cities
- Thinking in Programming Languages
About Sankalp
Sankalp Agarwal is an AI-visibility expert. He studies how ChatGPT, Gemini, Perplexity and Google's AI answers decide which brands to recommend, and what it takes to be one of them. His work is first-hand: he tracks what AI assistants say about real businesses every week, runs his own experiments on what changes their answers, and does this work with real brands alongside his team at Geology. He writes about what he finds here and in his newsletter.