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Sugar as a superfood

Sugar as a superfood

Notes from Rujuta Divekar's book - Indian Superfoods Introduction Cane derived Sugar is a superfood. It's unjustly vilified in the west and that's having a damaging effect in Indian diets. History of Sugar use in India There are references to crystalline sugar from the Gupta period (320–550 ce) and

Book notes - Finding the Right Message

Instead of thinking about your copy as just words on the page, words that communicate information, start thinking about it as the key to helping your customers achieve their goals. When you ask the right questions, you get answers that help you develop high-performing copy that practically writes itself. you

Trying to find engineers for your early-stage startup?

Software engineers are very much in demand right now. If you're looking to hire someone, you will have to pay through your nose. As the founder of an early-stage startup, you might be cash-strapped. Let's talk about what you can be doing - 1. Build an MVP yourself. At this

Article Notes Archive

This is an archive of some of my notes on things I read and find interesting. Most of the text is direct excerpts from the article/book. I sometimes add my thoughts or edit for readability. All copyrights belong to the respective authors/publishers. Table of contents Want to innovate

What nail-biting and UI design have in common

What nail-biting and UI design have in common

I have a thing where I can't stop biting my nails. But what does that have to do with my practice as a designer? Turns out a lot! See, I have an obsessive need for my nails to be perfectly smooth. So perfect that they follow a mathematical curve. The

How to avoid complexity in product interface?

How to avoid complexity in product interface?

The reason why we add complexity is that we haven't figured out the right mental model. Here are 7 things you can do to make your product simpler * Ruthlessly de-prioritize unimportant things. We tend to give undue importance to the new features we're building. Thing ten times before adding steps

What I learned in 4 years at Postman

What I learned in 4 years at Postman

I joined Postman in 2017 when it was a young company and a small team. I hoped to learn about APIs, SaaS, and Product Management. But surprisingly, I got to learn a lot more about people during 4+ years of working there. 1. Expect more out of people than they

The Art of reaching out to strangers

The Art of reaching out to strangers

Has there been a time when you thought to yourself – “I wish I know someone who…”? Maybe you were looking for someone who could give you a referral to your dream company. Or you were looking for a co-founder for your startup idea. Or when you were learning something new

The tale of two Indian cities

The tale of two Indian cities

I recently heard Adam Savage describe his move from Manhattan to San Francisco as “life-turning”. Manhattan, in his opinion, is a place built on and for ambition. The people who get their work out and get seen in Manhattan have busted their ass to do it because it’s the

Growth math for your next job

Career Featured

Growth math for your next job

How do you identify companies which will be able to offer you super growth? How can you identify the reasons why your current job feels stagnant? The following framework will help you reason about the rate at which you’ll be able to grow in a company and the factors

How people perceive change

How people perceive change

There can be a stark difference in how change is perceived by consumers and producers of a product. Creators try to overvalue what they’re building and the benefits that come with it. This may be because of recency bias. When you’re making an incremental change in an established

Who are you competing against?

Who are you competing against?

When people creating products think about their competitors, they often think about other products that are in the same industry or vertical. But that’s rarely the case. You are also competing against 1. A different way of doing things 2. Not doing this thing at all If someone made

Ubiquitous language for product teams

Ubiquitous language for product teams

Ubiquitous language is an idea that says products should have a clearly defined vocabulary (language) that is present everywhere (ubiquitous) deeply embedded in every aspect of the product. Your marketing, interface, even your code should speak this language that your users speak. This idea was introduced by Eric Evans in

How to not suck at presenting

How to not suck at presenting

I sit through ~20 presentations every week and this page is where I list down some of the mistakes I see people make so that I don’t make the same ones. Most of the advice is generic, it should apply to presentations made for a small audience, as well

Superpower of designers

Superpower of designers

Having a designer in your team is key for building good products, but not for the reasons you think. While hiring designers, most people primarily look for visual skills which are only a small part of what makes a designer essential. In addition, designers have other skills (I like to