Sankalp Agarwal
I help brands get recommended by ChatGPT, Gemini and Google's AI answers.
I work out how AI assistants decide which brands to mention, and what it takes to be one of them. I do it first-hand, every day: tracking what ChatGPT, Gemini and Google's AI answers say about real brands, running my own experiments, and working on real businesses with my team at Geology. Here I write about what I find.
About Sankalp
Sankalp Agarwal is an AI-visibility expert. He studies how ChatGPT, Gemini, Perplexity and Google's AI answers decide which brands to recommend, and what it takes to be one of them. His work is first-hand: he tracks what AI assistants say about real businesses every week, runs his own experiments on what changes their answers, and does this work with real brands alongside his team at Geology. He writes about what he finds here and in his newsletter.
Writing
- Your repo isn't a codebase anymore
- Life lessons I learned by playing boardgames
- The problem with APIs
- Go deep enough but not more than needed
- Designing for developers
- Designing Modern Products with Tools from the Past
- The tale of two Indian cities
- Thinking in Programming Languages