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Design

A collection of 4 posts

How people perceive change

How people perceive change

There can be a stark difference in how change is perceived by consumers and producers of a product. Creators try to overvalue what they’re building and the benefits that come with it. This may be because of recency bias. When you’re making an incremental change in an established

Who are you competing against?

Who are you competing against?

When people creating products think about their competitors, they often think about other products that are in the same industry or vertical. But that’s rarely the case. You are also competing against 1. A different way of doing things 2. Not doing this thing at all If someone made

Ubiquitous language for product teams

Ubiquitous language for product teams

Ubiquitous language is an idea that says products should have a clearly defined vocabulary (language) that is present everywhere (ubiquitous) deeply embedded in every aspect of the product. Your marketing, interface, even your code should speak this language that your users speak. This idea was introduced by Eric Evans in

Superpower of designers

Superpower of designers

Having a designer in your team is key for building good products, but not for the reasons you think. While hiring designers, most people primarily look for visual skills which are only a small part of what makes a designer essential. In addition, designers have other skills (I like to